Content strategy is the artful blending of audience data, marketing technology, and creative communication campaigns. A content strategist helps you chart the course as you direct marketing teams and resources in launching a SaaS product or automating marketing processes or integrating marketing functions across your distributed organization.

A content strategist, or content marketing strategist, works with marketing leaders and teams that want to create personalized experiences for their online audiences. A content marketing strategist helps leaders segment their audience and scale their organization by optimizing marketing content production.

Yes — every business benefits from content strategy! Organizations looking to shift direction, produce more engaging content, or segment their audience need a content marketing strategy. A content strategist provides an outside, expert opinion by offering guidance on what type of content to produce and what is going to achieve the best results for your audiences. 

Marketing content strategy helps emerging businesses and growth-stage startups test market positioning and messaging for specific audiences. Content marketing strategy helps marketing teams personalize content for segmented audiences and launch evergreen cross-channel marketing campaigns.

I start by understanding the whos, the whats, the whys, and the hows of your business and your audience. I conduct data, competitor, and market analysis to deliver a content audit, a presentation of key findings and content recommendations for your business. Focusing on KPIs for measuring success and business seasonality, we collaborate to develop a content strategy roadmap. Once aligned on the content strategy roadmap, I create a detailed Action Plan, listing out campaign assets and execution tasks.