Freelance Content Strategist

Shift your marketing strategy away from “push” marketing by working with a content strategist. A content strategist helps your organization develop engagement-driven content for multiple digital channels. Consistent, high-quality, and audience-focused content designed to influence decision-making of consumers or professionals that work in a specific industry. 

Does your retail e-commerce need additional content to prepare for a busy holiday season? Or preparing to launch a new SaaS product? Did you recently update your brand’s visual creative design and now want to update your content to match? A content strategist helps augment tight creative resources without having to train or add headcount to your team.


Content Strategy for Email

One of the most effective digital channels for direct response marketing, email lets you create a 1:1 relationship with your followers, leads, and/or customers. Thanks to the data-driven nature of this channel, email helps you measure audience engagement, analyze online behavior, and gauge the effectiveness of your communications. The more personalized emails you deliver to your audiences, the more effective your communications become. 

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Email Campaign Strategy

Email Copy

Email Design & Layout

Email Coding

Content Strategy for SEO

Drive quality traffic to your website or product by developing a content strategy designed to optimize search engine results. More than just keywords and backlinks, an effective SEO-driven content strategy needs to answer common questions being asked by your target audience. The best performing SEO content provides meaningful and useful information to the consumers or professionals that would benefit the most from your product or services.

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Blog Posts

Web Pages

Landing Pages

Product Pages

Content Strategy for Social Media

Both visual and written, social media content requires more storytelling, consistency, and purpose. With more and more social media platforms emerging, the type of content you produce must also meet more individual formatting and production requirements. Stand out against all the noise by establishing a consistent social media post style, tone of voice in your post copy, and publishing schedule.

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Social Media Content Strategy

Social Media Calendar

Social Media Post Copy

Social Media Graphics

Content Strategy for Paid Media

Want to target a new audience or industry and test your messaging to widen your reach? A content strategy for paid media or digital advertising channels lets you increase your exposure. Depending on the platform, paid media campaigns require a content strategy that is highly-visual, simple in messaging, and action-oriented. Avoid costly mistakes when looking to reach new audiences with a consistent content strategy.

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Paid Media Campaign Analysis

Paid Media Campaign Strategy

Paid Media Graphics

Paid Media Ad Copy


Content Strategy Examples

Check out my strategic content work, which includes blog posts, web pages, and social media graphics.

What can I help you with?

Book a virtual meeting to speak with a Content Strategist