Meet
the Marketer
Hi! I’m Julia.
I’m a proven analytical, outcome-focused, and data-driven content marketing strategy professional. Over the course of my career, I’ve developed scalable, growth-driving content marketing strategy for hundreds of businesses spanning across industries and business models.
I’m motivated by solving complex organizational challenges using creative communications and visual storytelling. My sense of humor, outgoing personality, and technical expertise make me an asset to any marketing team looking to challenge the status quo.
Want to know more about my professional experience?
What Other Marketers Are Saying
KIM Q.
She goes beyond the surface level when assessing organizational goals, objectives, and structure. Julia is both creative and technical — making her a valuable resource for any organization looking to shift strategies. Her content blends purpose and value in an artful way, producing results every time.
CASEY N.
Julia brought to life digital marketing strategies that combined relevant channels and platforms. She is a persistent goal setter and is both passionate and tactical in achieving success for clients. Julia is a true asset for any position that requires strategic problem-solving, content creation, and email marketing.
ALLISON V.
[Julia] brings her energizing personality and expertise to every project. When executing her work she is efficient, timely and thorough – something every team member should be. Her knowledge (and sense of humor) make her a valuable asset to any organization.
My Marketing Strategy Journey
From an early age, I’ve demonstrated a passion for both capturing and telling stories. I graduated from Ohio University with a Bachelor’s degree in Journalism. As online communication channels increased in popularity, I went back to school and received a Master’s degree in Public Communication from American University.
With my shiny Master’s degree in hand, I started my professional career as a Content Marketer for an education learning management system. After a few years producing sales enablement content, I was eager to try something new so I started picking up freelance marketing and sales projects.
As a freelancer, I developed organic social media content for a luxury baby brand/e-commerce retailer. I executed lifecycle email marketing campaigns for a stock media subscription service. And I exceeded quota as an inside sales representative at a cloud-based infrastructure licensing and implementation partner.
I eventually settled back into a full-time role as a Marketing Manager at a local start-up, developing the go-to-market strategy for a special education SaaS product. But like so many start-up rockets, the product failed to launch, funding was cut, and the product was absorbed. So I jumped to the dark-side – er, agency-side – where I crafted and pitched multi-channel marketing strategies for a roster of clients.
Spinning up cross-channel marketing strategies was a professional dream-come-true, but I felt limited by the manual-ness of it all. So I moved into a marketing strategy consulting role for an enterprise-level marketing technology implementation partner. I worked with clients to craft email journeys, personalized user experiences, and marketing automation solutions for technical products, consumer brands, and professional services.
Although I loved the excitement of working with new clients, learning about different types of businesses, and experimenting with new marketing technologies, I was ready to settle into a role focused on developing strategy and managing a team. I landed at a company that publishes news media and offers a data aggregation SaaS solution for the logistics industry.
Unfortunately, the demands of a management position for an online media start-up coupled with raising two school-aged kids became more than I could handle. So I’ve since transitioned back into a Content Strategist role, producing multimedia content for an engineering consulting firm.
Location
Cleveland, Ohio
methodology
“Let’s test it!”
SPECIALITIES
Marketing Automation
Campaign Ideation
Content Creation
Email Marketing
Social Media
Demand Generation
Paid Media
SEO
Data Analysis
expertise
Cloud-based SaaS
e-Commerce Retail
Media & Publishing
Subscription Services
Professional Services
Financial Institutions
Manufacturing
Logistics
What can I help you with?
Content Marketing Consulting 